Emerest: Brand System
CLIENT
Emerest
INDUSTRY
Healthcare
YEAR
2026
Emerest connects families with a program that pays caregivers to care for their loved ones at home. As Lead Brand Designer, I came in to bring coherence to a fragmented visual system — and stayed close enough to the data to make sure the work actually performed.
(02)
Challenge
The brand had drifted across multiple subbrands and stakeholders. Inconsistent fonts, shifting colors, touchpoints that felt disconnected from the people they were meant to reach. Campaigns were running without a shared visual foundation, and there was no clear read on what was actually working.
I listened first, to the team, to the workflows, to the audience. Through competitive analysis and ad performance tracking, patterns started to emerge. Caregivers had real questions: Is this legit? Do we even qualify? How do we get started? And they had real frustrations with the industry: payment delays, confusing enrollment, feeling undervalued. The creative had to meet them there , honest, clear, human.
(04)
Results.
Brand consistency at scale: 10+ sub‑brands felt like one company while embracing their unique offerings
Better resonance: Caregiver‑facing materials felt warmer, clearer, and more relatable.
Operational speed: Teams produced on‑brand decks and ads without waiting on design.
Carousel v2 consistently outperformed v1 and became the highest qualified lead driver. Video performance spiked with shorter creative. The brand finally felt like one thing — cohesive, intentional, and built to scale.
Emerest: Brand System
CLIENT
Emerest
INDUSTRY
Healthcare
YEAR
2026
Emerest connects families with a program that pays caregivers to care for their loved ones at home. As Lead Brand Designer, I came in to bring coherence to a fragmented visual system — and stayed close enough to the data to make sure the work actually performed.
(02)
Challenge
The brand had drifted across multiple subbrands and stakeholders. Inconsistent fonts, shifting colors, touchpoints that felt disconnected from the people they were meant to reach. Campaigns were running without a shared visual foundation, and there was no clear read on what was actually working.
I listened first, to the team, to the workflows, to the audience. Through competitive analysis and ad performance tracking, patterns started to emerge. Caregivers had real questions: Is this legit? Do we even qualify? How do we get started? And they had real frustrations with the industry: payment delays, confusing enrollment, feeling undervalued. The creative had to meet them there , honest, clear, human.