Sumo Day was a big annual event where we featured our partners' software and offered discounts. We had various parts to the campaign, including teasers, giveaways, and the main campaign. For the visual identity, we aimed for a striking design that could be easily used by other designers. Check out some examples below to see my role in creating this identity.
SUMODAY 2023
Conceptualization
Identity visualization
Asset distribution + library